Hacking Ashton Solicitors

The Brief
Branding a solicitors is never an easy task except in the case of Hacking Ashton.  They wanted a brand that communicated their ‘people’ side but also wanted to show they meant business.

The Solution
We focused on the characters in the firm and created key messages of pragmatism, problem solving and an ability to engage with and care for the customer.

The Creative
Key messages always sound much more convincing when they come from the horse’s mouth.  Our design for mailers and business cards were square to reflect their existing logo and featured photos of the main people and quotes about why they love what they do.

The Result
The client asked us to replicate this offline campaign online, with banners and biopics on the firm’s website.

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