Hacking Ashton Solicitors
Branding a solicitors is never an easy task except in the case of Hacking Ashton. They wanted a brand that communicated their ‘people’ side but also wanted to show they meant business.
We focused on the characters in the firm and created key messages of pragmatism, problem solving and an ability to engage with and care for the customer.
Key messages always sound much more convincing when they come from the horse’s mouth. Our design for mailers and business cards were square to reflect their existing logo and featured photos of the main people and quotes about why they love what they do.
The client asked us to replicate this offline campaign online, with banners and biopics on the firm’s website.