After working with the fantastic Grade II listed Edwardian Theatre in Crewe for some time we were very excited to win the opportunity to put together the Autumn Winter 2012 season brochure for the Crewe Lyceum.
Phil, our incredible designer, has produced a booklet we are all very proud of – with some stunning visuals, a lovely warm autumnal colour palette and a pleasing, informative layout.
Crewe Lyceum looks like a great place to go to this Autumn.
Just as Britain’s retailers recover from being told what they already knew – that the economy is in double dip recession – another prospect looms this summer; the curse of the major sporting event.
In the past, some of national teams’ exploits have been known to clear the High Streets of everyone other than those hunting for cheap booze and barbecues. And this year has the potential to be even worse with the prospect of England in the Euro 2012 and the Olympics on home soil.
Our answer? Embrace the events and use them to draw customers in. Let’s face it, there’s always a reason for people not to spend money, whether it be the economy, taxes, petrol prices or the weather. So why not give your customers the perfect opportunity to engage with their favourite sport AND spend some money?
Themed events, competitions, and promotions can all create the right environment to remind people that the world doesn’t stop when the football starts. And the Olympics will undoubtedly give the UK a feel good factor that’s been sorely missed over the last few years.
With email, text and social media it’s never been easier to invite your customers to your ‘Olympic Discount Event’. And if your core target market is sportphobic, invite them to a Footy-Free Zone and offer special discounts to people who hate Football.
Blueye Media can help you organise your event and provide the collateral to make it work with everything from invitations, posters and adverts to website updates, social media training and press releases.
We moved – come and check us out
We’ve thrown things up in the air at Blueye Media and landed
in Sandbach – at the rather fantastic Edwin Foden Business Centre.
We’re all really excited and ready for the next phase for
Blueye Media, which is also celebrating its first anniversary.
Why I hear you ask – broadband we say and lots more of it!
Great motorway connections, a van that delivers sandwiches and the chance to
mingle more with our clients. Why not check out our website and then come and
check us out!
We look forward to hearing from you..
Our New Contact Details;
Edwin FodenBusiness Centre
Cheshire CW11 3AE
T: 01270 766567
Earlier this year Twitter celebrated its sixth anniversary; with over 140 million active users sending over 340 million tweets per day, more and more businesses are jumping on board and tweeting to an ever growing audience. If you’re looking to expand into the world of Twitter, take a look at some basic DOS and DON’TS:
DO make a plan.
Twitter has an audience 24/7. While you can’t be a constant presence online, you can, and should, make the effort to be consistent. Decide how many times you want to tweet per day and make a schedule you can stick to. Include time for interacting with your followers – for retweeting, replying, commenting on trending topics relevant to your business’ and your followers’ interests – as well as sending out your own tweets. Take into account the habits of Twitter users; 3pm to 7pm is a peak time for tweets, but make sure you keep your presence balanced– you don’t want to tweet so often your followers get fed up of you, but you also don’t want to spam your followers with multiple tweets all in one go.
DO make an impression.
Use your account as an extension of your existing brand profile. With an expanding number of businesses competing for attention, you need to make sure your account stands out from the crowd while also encouraging brand awareness and recognition. Use your logo as your profile picture (avatar) and set a background to suit your brand identity; this could be as simple as choosing a background that matches your brand colours or you could have a background designed especially. You should also integrate your Twitter account with any other social media accounts you have and, most importantly, include a link to your website, so your audience can instantly learn more about your business.
DO choose your words carefully.
Your Twitter account is a representation of your brand or company so you need to give the same level of care and attention to the vocabulary, grammar and spelling of your tweets as any other piece of copy. While you want your business to have a friendly and approachable “voice” on Twitter, you also need to create a professional presence that lets people know you are a reliable and trustworthy resource. “Jargon” may have originally meant the “chattering of birds”, but if your tweeting is bogged down by business terms and industry specific phrases, your audience isn’t going to understand you and, more importantly, they may not want to bother trying. Twitter lets you have a “conversation” with your audience, so keep your vocabulary friendly and familiar. You might also find that “social” jargon can be just as off-putting. Textspeak and lolspeak are fine for personal conversations, but your Twitter audience will not necessarily be familiar with, or appreciate, tweets full of abbreviations, acronyms or emoticons. While they seem like a shortcut to a friendly tone and a way to save on those all important 140 characters, your message may end up lost in translation or simply ignored.
DO make the most of what you’ve got.
140 characters is not a lot of space, so if you’ve got a lot to say consider linking to a longer blog post or webpage, and save your characters even further by shortening URLS, using www.bitly.com. Make it easier for people to retweet your messages by leaving them a few characters spare for an RT or response.
DO follow the leader(s).
Following, retweeting and sending tweets to key influencers in your industry is a great way to get involved in relevant conversations and discussions, and can help you to not only gain exposure to potential followers but also to establish yourself as an expert or reliable resource in your industry.
DO get people talking.
Getting people talking is a great way to get your name out there. You can join in trends or discussions started by other people, but why not try going the extra step and start the conversations. Share your own insights and opinions or pose questions to your followers, asking them to respond with a hashtag. Engaging your audience in conversations and debates relevant to their interests helps to establish your business as a resource for information, and gives people a reason to take a closer look at your business and the products or services that you offer.
DO take the good with the bad.
Twitter gives people an online forum to air their opinions and that means sharing exactly what they think of your business. Whether it’s is a glowing recommendation or a capslock fuelled complaint, you should always respond where appropriate. Retweet positive comments or send a thank you tweet (using the @tag); making people feel included will help you build a strong relationship with your audience. When dealing with negative comments, don’t panic but make sure you act quickly. Acknowledge that the person has experienced a problem and either offer them a solution or give them a direct contact who can help resolve the situation. It doesn’t matter if someone has something good or bad to say; making a connection via Twitter makes that person feel valued, gives them a reason to think more highly of your business and, hopefully, motivates them to mention your name to others.
DON’T sell, sell, sell.
Social Media is a means of communication and, as with any good conversation, you need to have variety. If your tweets are 100% sales messages, people may decide you have nothing of value to say and will simply “walk away” from your account. Offering a variety of comments, ideas and information creates incentive to stick around. Ideally you should aim for an 80/20 split and, when you do tweet sales messages, be enthusiastic about your event, product or service; tell people how your business can help them, rather than simply shouting about a price.
DON’T abandon your post.
When users see large gaps in your timeline, or an account that hasn’t been updated in months, they see a business without a reliable, constant presence that they would be confident engaging with. You may also be at risk of spam tweets, and you could miss messages from existing or potential customers, who may not bother trying to reach you again. Similarly, if you do get involved in a dialogue with others, make sure you respond promptly. Twitter allows for real-time conversations between businesses and clients, but if you don’t reply to messages in a timely fashion it won’t take long for a user to find another business who will give them an answer as and when they ask a question.
DON’T get too personal.
You might be an individual speaking on behalf of a business, but the voice of your Twitter account must always be that of the business. You are an ambassador for your brand, so keep your opinions for your own personal account. Responses should be warm and approachable, but professional – getting involved in a twitter war may not only offend the individuals involved, but other users will see exactly how you behave, and avoid you accordingly. If you do need to engage with an individual in more detail, but don’t want your exchange to be public, use direct messaging (DM) instead.
DON’T forget to take a picture.
You can tweet images and show users exactly what you have to offer. While social media is primarily intended for verbal communication, it is also a great visual medium. There are plenty of third-party solutions for adding pictures to your posts, so make sure you take advantage of the old saying, “a picture is worth a thousand words”, especially when you only have 140 characters to play with.
DON’T let some(thing) else do all the talking.
Relying on scheduled tweets can be a dangerous tactic. If you’re not there to participate in the resulting discussion, you may miss out on some great opportunities to make new connections, and, if you’re not available to comment on or explain further what you’ve tweeted, there’s always a possibility that people could misunderstand or misinterpret what you’ve said, or simply become frustrated that you’re not available to discuss something they’re interested in. You risk seeming less personal and engaged with your audience, and you may end up being dismissed as spam.
Businesses concerned about the downturn are missing a trick by failing to utilise the increasing power of radio, which continues to buck the trend in the offline media world.
Radio advertising, often maligned in the past as scattergun and unquantifiable in terms of response, invariably suffers from the same peaks and troughs as most other media channels during recession. But the consistent rise in listening numbers across most commercial stations in the UK means there’s a growing pool of potential customers offering rich pickings for those bold enough to advertise the right offer at the right time with the right creative message.
Far from being overshadowed by the internet like some other media, radio has positively embraced the web, with digital stations popping up and multiplying over the last 10 years.
There are a host of positive reasons for using radio advertising during a downturn, one of them being the ability to get your message to potential customers even when they’re not looking for your business. Directories, classified press ads and, most notably, the internet rely on people proactively searching for products or services. This ‘search’ activity naturally reduces during a recession. With radio however, it’s different. People don’t stop listening because times are hard or money’s tight, in fact they’re likely have more time to listen.
Rather like TV advertising, people react to radio commercials but they don’t ‘search’ for them. Unlike TV though, listeners don’t have the option to fast forward or skip through commercial breaks, making radio a ‘low-ad-avoidance’ medium. Listeners are also far less likely to change stations, tending to be much more loyal to just one or two channels.
Radio advertising is unashamedly subliminal and relies on the listeners’ awareness and consciousness, but whilst some think this is a drawback when it comes to recognition of advertising, it’s actually an advantage. Radio advertising is one of the few media that can reach your audience when they’re doing something else, such as driving, working or gardening; times when most other media can’t reach them.
It’s also the medium that ‘pushes’ breaking news to the masses quickest and often gives the most in depth coverage and gets people responding with phone-ins, texts and social media. The way radio interacts with these other media is the secret to its success.
Making radio advertising work is an art as well as a science, but one that has a few golden rules that, when followed, make success highly likely. You can find out what those rules are by clicking here to download our free pdf; 21 ways to make radio really work for your business.